Foundation For Cancer Research & Education
Post Office Box 746
Earlysville, Virginia 22936
800-305-2432

Media Contact:
Rod Schecter
Public Relations Director
Foundation for Cancer Research & Education
1-800-305-2432
rschecter@pageperfectmedia.com

Cancer Is A Universal Language
FCRE Breaks Localization Barrier

June 26, 2006, Charlottesville: The Foundation for Cancer & Education, best known for its life-saving outreach programs and educational patient conferences, is proud to announce its foray into the bilingual arena by providing it’s internationally-recognized Tell One Friend plan in Spanish for the first time.

The Tell One Friend Campaign focuses on providing dietary and lifestyle recommendations for men with prostate cancer and those looking to prevent it. The growing body of literature shows how much of an impact diet has on prostate cancer risk and proliferation. However, the crux the campaign focuses on grassroots support to spread the message by passing on an informational card or by simple word of mouth.

"It’s something everyone can do tomorrow to both prevent and stall prostate cancer," says Foundation President, oncologist, and prostate cancer survivor, Dr Charles "Snuffy" Myers. "By asking someone to just tell one other person, we are providing a simple yet effective means for this news to travel. We rely on patients, families, and friends to take care of each other by bringing this information to all of the people in their lives. In the media saturated world, who better to deliver our message than a trusted family member or friend?" For more information on the Tell One Friend Campaign call or go to www.cancer-foundation.org.

Alarmed at the lack of information available for the Hispanic community, the FCRE knew that they needed to make a difference. "At our conference last year, the Spanish press in the DC area made us aware of how poor a job we were doing getting the word out to this community," Myers says. "In fact, the reporter who covered our event hadn’t even heard of a PSA test which really opened our eyes."

Bent on making its message available to as many people as possible, the FCRE’s globalization efforts are just a beginning for this burgeoning non-profit that has been operating since 2001. "We are looking into translating our entire body of educational materials to first benefit the Hispanic community and then who knows."

Spanish is the fourth most-spoken language in the world, right behind English, the first being Mandarin Chinese. By providing the Hispanic community with information they can use tomorrow, FCRE hopes to give them their own voice in the ongoing struggle against cancerãin effectãmaking them active participants on their own healthcare teams.

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The Foundation for Cancer Research and Education (FCRE) is dedicated to educating cancer patients about prevention and treatment in the context of their overall health. With science based on the most well designed research protocols, FCRE’s goal is to prolong patients’ lives by making them active participants in their own treatment. For more information or for a list of FCRE’s outreach programs call 800-305-2432 or go to www.cancer-foundation.org.